Over the past decade, the Saudi entertainment market has changed drastically, and Platinumlist has been an active part of this exciting journey. Since starting operations in the Kingdom 10 years ago, we have played a key role in shaping live events by introducing mobile ticketing solutions and supporting important cultural projects. Our commitment to supporting the Kingdom’s growth vision has remained strong.

By combining local insights with innovative solutions, Platinumlist has helped shape Saudi Arabia’s evolution into a global entertainment hub. Our role extends beyond ticketing—we are partners in building a vibrant cultural landscape.

 

Driving Innovation and Building a Legacy

Saudi Arabia wasn’t just a new market for us—it was the birthplace of our most impactful innovations. As the first to launch mobile ticketing and ticket exchange features in the GCC, we set a new standard for event accessibility. These innovations, based on local insights, have since become essential to how audiences engage with live events.

Our journey from a small local setup to a nationwide presence shows our commitment to innovation and growth. Since our first ticket sale in the Kingdom, we have collaborated with 300+ organizers and managed ticketing for over 1,500 events. By continuously developing technology that improves ticket management and audience engagement, we help organizers deliver seamless live event experiences.

Reflecting on this journey, Moayad Al-Tayeb, Senior Business Development Manager at Platinumlist, shares:
 “The Saudi entertainment market is one of the most dynamic and promising in the region, and Platinumlist is incredibly proud to have been part of this vibrant journey for over a decade. Since entering the Kingdom 10 years ago, we have invested over SAR 105 million in human capital and technology, a testament to our deep belief in the potential of Saudi Arabia’s vision and people. Being part of this transformative era is not just a business opportunity—it’s a privilege and a patriotic commitment to the growth of a nation we proudly call home.”

Adapting to a New Era: Saudi Arabia’s Diverse Entertainment Landscape

The Saudi entertainment scene has grown from a small market into one of the region’s most vibrant ecosystems. Driven by a young, experience-focused population and the ambitious goals of Vision 2030, the Kingdom has positioned itself as a global hub for live experiences.

In the early days, Arabic pop concerts dominated nearly 100% of public events. Today, the landscape is significantly more diverse. Experiential formats like immersive zones and seasonal festivals now make up around 24% of the market, while Arabic music and concerts account for about 23%. Family and cultural events represent 13%, as do youth-focused formats like EDM, anime, and gaming. Business and conferences also make up around 3%.

This shift represents more than just a change in entertainment genres—it’s a cultural transformation that has made live events an integral part of everyday life. Platinumlist has grown along with this trend. In 2016, we supported only a handful of events, but by 2025, we are set to exceed 600 events and experiences—an impressive average annual growth rate of 61%.

 

Understanding Audience Evolution: A Shift in Ticketing Trends

As the entertainment market grew, we observed a significant change in how audiences buy tickets. Early on, most purchases were made well in advance. Today, people are more spontaneous; many attendees buy tickets just days or even hours before an event. This shift reflects a deeper cultural change where live entertainment has become part of daily life rather than a special occasion.

To keep pace with this trend, Platinumlist has developed quick, mobile-first ticketing solutions that make last-minute purchases easy. At the same time, we continue to support early bookings for superfans and corporate clients who want to book their spots early. Managing these two different buying habits has been important in keeping audiences happy and helping organizers succeed.

 

Making Live Events More Accessible

One of the most significant changes in the Saudi entertainment market is the shift from exclusive, high-cost events to affordable, everyday experiences. Back in 2018, the average ticket price was around 1,400 SAR. Today, it’s closer to 250 SAR—a change driven by the market’s expansion to include families, students, and young professionals.

Platinumlist has embraced this change by introducing flexible payment options, simplifying ticket discovery, and collaborating with organizers to create affordable events. By making live entertainment more inclusive, we’ve played a key role in transforming it from a luxury to an everyday experience.

The Road Ahead: Committed to Saudi Arabia’s Vision

As Saudi Arabia continues to grow toward Vision 2030, Platinumlist remains committed to leading the way in entertainment innovation. We’re not just adapting—we’re shaping the future of live events by investing in local talent, advanced technology, and building strategic partnerships.

Our focus is clear: to continue empowering organizers, enhancing audience experiences, and supporting the Kingdom’s cultural growth. At Platinumlist, we believe in the potential of Saudi Arabia—and we’re just getting started.

Let’s shape the future of Saudi entertainment together.
 For more information on how Platinumlist can support your next event, visit Platinumlist for Organisers